The purpose of a bronzer is to darken the complexion softly, the one you choose will depend on your skin tone. Generally it should be two shades darker than your natural skin tone.
• For a fair skin look for a honey colored bronzer.
• For a medium complexion, choose a rose or gold flecked bronzer.
• Dark skin is best enhanced with a tawny or amber bronzer.
• Choose two separate bronzers for when you are at your palest in the winter and for your tanned summer skin.
Use a bronzer brush to apply bronzer to the areas of the face the sun would naturally hit. Using very light strokes, first apply the bronzer to the top of the forehead, cheekbones and down along the jaw line. Check your bronzer in daylight, it shouldn’t be heavy and has an even appearance. If it is too much, blend it down evenly with a cotton pad or apply a little base powder.
Bronzers are applied to the apples of your cheeks, some apply to make a contoured look, suck your cheekbones in and apply bronzer to the hollow of your cheeks. This makes your cheeks more prominent but natural. Make sure you evenly coat each side of your cheeks. Don’t put too much product at a time, build it up bit by bit.
Bronzers don’t just add another layer of brown, they enhance your skin tone into something fierce.
Difference between matte and shimmer bronzer
Shimmer bronzers give a luminous glow, you shouldn’t apply it to your entire face. Lightly dust the powder on your cheekbones, bridge of your nose, top of your forehead, tip of your chin while matte bronzers are great for creating a contoured look, focus your attention on the hollows of your cheek, jawline and top of your forehead.